Eric Stewart is a third-generation home builder and was eager to start his new company with best foot forward. The goal was to develop a brand identity that encompassed a feeling of precision quality and progressive design – he wanted his look to be professional and strong alongside the local competition. The brand would of course have to translate well in small to large format from business cards to extensive lot signage.
Created a strong bold image against a modern, outdoor-inspired background. The ‘S’ with the line represents a construction level and the impeccable precision that Eric and his team pour into every project. The colour palette tells Eric’s story of his love for the great outdoors and respect for the surrounding environment when building his homes.
Brand story documents, logo design, stationery package, 4’ x 4’ lot signage, website design