Ode to a Logo | Lovely Studio
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Ode to a Logo

Ode to a Logo

Ode to a Logo

Blog_OdetoaLogo_Aug119The written definition of ‘Ode’ is “an elaborately structured poem praising or glorifying an event or individual, describing nature intellectually as well as emotionally.” Whew. Lengthy, but I get it. A poet digs deep into her subject matter, learning all there is to know so she can assign the perfect combination of descriptive and emotional words. By that definition, a logo (a well designed one) could be considered a visual poem. Because the best logos are created by learning all there is to know about the client: their business, their vision, their fears, everything. Those facts and feelings discovered in a client meeting generate visions of colour, texture and typography – pull these design elements together and you have a visual poem for the business, otherwise know as a logo. I’m a big believer that great logos are those that contain deeper meaning. They may have hidden elements or have been inspired by something dear to the client. I was in luck here with my lovely clients at Ode to a Bloom, Floral Boutique…

I have had the privilege of working with a few businesses here in my hood, Osprey Village, Pitt Meadows. When the lovely ladies at the floral boutique Ode to a Bloom needed a logo for their new business, I was up for the challenge. Both women are extremely talented in their field and were in need of a logo that was both elegant and embodied their creativity. They requested a logo that had vintage qualities but was also progressive and timeless; poetic but not too romantic; contain a floral element but not be too feminine. No pressure ha ha. The best part was being shown a vintage platter that had been in the co-owner’s family for years. It was very dear to her and she wanted the logo to contain an element from the special platter. Now this is what I’m talking about. It’s not just a logo anymore. It has a little story wrapped up inside that only those who are really close to the brand are privileged to know. This is my visual ode to their logo…